I am going to blow our trumpet a bit here…   We have just been awarded the Noffla off-licence of the year 2011 for Connaught/Ulster.  We are delighted with the award; see Eoin’s grinning face in the photo.   If you haven’t heard of it, Noffla is the National Off-licence Association which represents independent off-licences all around the country.  The association does lots of things, but one of their big initiatives is their annual awards.    For the competition we undergo two rounds of judging, based on overall appearance, hygiene, product range, customer service and product knowledge, and a final blind tasting of 8 wines.   Eoin was our blind taster this year and did a great job.

I am so pleased that we have got the thumbs up on what we are working to achieve.   Customer service and product knowledge are two of our corner stone’s in the shop, and we are constantly working on improving both.     Roll on next year’s awards where we will be aspiring to be National off-licence of the year.